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BRAVO! HANBOK LIFEWith design in which Hanboks are reinterpreted,
Values of Leesle
We give presents making you happy.Specialness of Hanboks makes us who wear them feel special as well.
We, Leesle, find values of traditions.We make Hanboks intimate fashions you enjoy in daily life.
We make Hanboks being loved for a long time.Dreaming of the 100-year brand representing the Republic of Korea,
Brand StoryWe, Leesle, a brand founding a genre of Modern Hanbok, started from ‘Sonjjang Design Hanbok’ in 2006.
She is in the center of LeesleCombining the tradition of the Republic of Korea with the modernness,
DESIGNER & CEO
History of Leesle
2022Awarded in ‘Field of Hanbok’ for the Korean Wave of the Republic of Korea
2022Awarded ‘Commendation of Prime Minister’ from Ministry of Culture, Sports and Tourism
2022Published ‘CEO Wearing Hanboks’, the second autography of Designer Hwang Yiseul
2022Participated in ‘2023 SS Milan Fashion Week’for the first time ever as a Hanbok specialist
2022Exhibited at ‘Victoria and Albert (V&A) Museum’ in the United Kingdom
2022Exhibited at ‘Textile Museum’ in the United States
2021Awarded ‘Commendation of Prime Minister’ for the first time ever as a Hanbok brand
2021Developed eco-friendly ‘Plastic and Jade Norigae (Traditional Korean Ornament in Hanbok)’
2020A fashion show by the representative designer of the Republic of Korea on ‘Korean Hanbok Day’ in Gyeonghuigung Palace in Seoul
2017Participated in 'Paris tranoi, Milano white'
2015~2022 Over 70 Hanbok designs registered
2015~2022Awarded K-Ribbon for Excellent Cultural Products from Ministry of Culture, Sports and Tourism for six years in a row
2014Published the first autography of Designer Hwang Yiseul entitled ‘I go to Hongik University with Hanboks put on’
2006Launched ‘Sonjjang’ Design Hanbok to introduce modern Hanboks
Leesle for TravelWe, Leesle, desire to give the world and Leeslers presents of special
Leesle’s Ways to Go
Culture Vitalization We, Leesle, suggest Hanboks as contents for popular culture.
Industry Vitalization We, Leesle, lead revival of Hanbok industry and economic vitalization.
Globalization We, Leesle, spread unique values of the Republic of Korea to the entire universe.
Education We, Leesle, do together for the future generations to dream of Hanboks.
NAMING & LOGOIt is named after ‘Hwang Yiseul’, the designer’s name, and modifying the first letter of the
SUB LOGOChanged into a circle, Leesle’s logo means ‘achievement and happiness’.
Bright and whitish blue color that has positive and diffusing energy.
It symbolizes blue color reminiscent of the seaside in a travel destination and the sky path of traveling, and, at the same time, is a color based on Korean traditional mint color.
Mint color is natural one, seen in a ramie fabric dyed with Common Dayflowers ripened.